Episode 198
about
Should you brand as yourself or as a company?
This is a common question from entrepreneurs at different stages of their business, so if you find yourself stuck in a decision, this episode is for you.
Your brand needs to go along with your long-term vision for your business so it is important to be able to make a confident decision about it for yourself.
For this week’s Breadwinning Business Women podcast, we will dive into the differences between branding as yourself or as a company. Which one is better and most importantly, which one is right for you?
I’ll share …
🔑 How industry leaders turned their name into a brand and what it takes to be the face of the business.;
🔑 The nitty-gritty factors to consider, from the advantages to potential hiccups along the way;
🔑 Why you need to take note of trademark registration and intellectual property rights for both personal and company brands
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